Blog

  • CEB Sales and Marketing Summit

Sellers and Marketers Overcoming the Status Quo


 

Last week, on the heels of Dreamforce, I traveled to Las Vegas to attend CEB’s annual Sales and Marketing Summit in Las Vegas. CEB is a $900M, member-based advisory company offering 50 different memberships aligned to functional and leadership roles like Finance, Human Resources, and Information Technology.

In the Sales and marketing world, CEB is […]

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Trick or Treat? Dreamforce Goodies for B2B Marketers


Note from Nancy: In case you missed it, we sent our a Dreamforce wrap-up and cool tool report in our newsletter this Sunday. In today’s blog post,  Rebecca Bell Ellis weighs in on the goodies she found at Dreamforce. Rebecca is a Sr. Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and […]

Save Some Walking at #DF14: Walking Trail of Must-See Tools #Infographic


Next week I’ll join over 100,000 others in what will be the world’s largest migration of the Salesforce.com ecosystem and the largest software event to-date. Destination as always, is San Francisco, beloved city of Salesforce CEO and Grand Host Mark Benioff.

For four days, the city will be taken-over by visitors from more than 80 […]

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Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14


What do Hillary  Clinton, Bruno Mars, Arianna Huffington, and Eckhart Tolle,  have in common? They’ll all be participating in this year’s Dreamforce 2014 event at the Moscone Center in San Francisco. “Event” is perhaps not the right word to use. Dreamforce is the world’s largest gathering of Salesforce users, practitioners, and evangelists.  It’s equal parts […]

  • CRM Debacle

The 12Billion #CRM Debacle


If you’re a sales productivity stat junky, you’re probably familiar with the one about how salespeople use their time. According to CSO Insights research, only 35% of their time is spent selling. Another common stat both Forrester Research and Corporate Executive board quote from their research is that 57% or more of a buyer’s […]