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The Yin and Yang of Marketing and Sales: Fundamentals of the Revenue Tango


The tango is a dance form that originated on the border between Uruguay and Argentina. Although it exists today in a variety of forms, one aspect is indisputably universal. Tango is a partner dance which means it involves a leader and a follower. One isn’t viewed to be superior to the other. Rather they […]

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Smart Selling Visions: Up-Close with Top Revenue Leader Darren Chamberlin, CEO of @Perenso


This post is part of a series of Executive Interviews of top sales and marketing solutions company. We ask the same questions of every executive so readers can learn about their unique positioning  and their vision for the industry. 

This week I interview Darren Chamberlin, CEO and President of Perenso.

Nancy: What does Perenso do? What problem/s are you […]

  • marketing technology landscape

Announcing: Call for Submissions for the Top 40 #B2B Marketing Tools


If you’re a B2B seller you no doubt find it increasingly difficult to make sense of the marketing technology landscape. Scott Brinker of Chiefmartec has created a marketing solution map for each of the past few years. In 2011, the map contained approximately 100 companies. In 2012 it grew to around 350. He skipped […]

  • Hushly CEO Geoff Rego

Smart Selling Visions: Up-Close with Top Revenue Leader Geoff Rego, CEO of @myHushly


This post is part of a series of Executive Interviews of top sales and marketing solutions company. We ask the same questions of every executive so readers can learn about their unique positioning  and their vision for the industry. Full disclosure, Nancy Nardin, CEO of Smart Selling Tools is also a Co-Founder of Hushly.

This […]

  • Rebellious Buyers

Rebellious Buyers: Selling to People that Don’t Want to be Sold


Let’s be real. No one likes to be sold. Today’s buyers are no different in that regard but there is one difference; they’re more rebellious than ever before. That’s because the Internet has sped the dissemination of information at an unimaginable rate and the information has emboldened buyers with a new level of purchasing control.

The availability […]