• marketing technology landscape

Announcing: Call for Submissions for the Top 40 #B2B Marketing Tools

If you’re a B2B seller you no doubt find it increasingly difficult to make sense of the marketing technology landscape. Scott Brinker of Chiefmartec has created a marketing solution map for each of the past few years. In 2011, the map contained approximately 100 companies. In 2012 it grew to around 350. He skipped […]

  • Hushly CEO Geoff Rego

Smart Selling Visions: Up-Close with Top Revenue Leader Geoff Rego, CEO of @myHushly

This post is part of a series of Executive Interviews of top sales and marketing solutions company. We ask the same questions of every executive so readers can learn about their unique positioning  and their vision for the industry. Full disclosure, Nancy Nardin, CEO of Smart Selling Tools is also a Co-Founder of Hushly.

This […]

  • Rebellious Buyers

Rebellious Buyers: Selling to People that Don’t Want to be Sold

Let’s be real. No one likes to be sold. Today’s buyers are no different in that regard but there is one difference; they’re more rebellious than ever before. That’s because the Internet has sped the dissemination of information at an unimaginable rate and the information has emboldened buyers with a new level of purchasing control.

The availability […]

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Is Automation the Key to Modern Selling?

 The article that follows is a reprint from my column in the July Top Sales World magazine, the one online magazine I never miss. The July issue includes a number of articles I found to be quite interesting including but not limited to:  Why Being a B2B Buyer Is Different – Consumerization is a Poor Comparison […]

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98% of Potential Prospects from this One Group are Hiding in Plain Site

Much has been said of late about the 98% of website visitors who are thought to be anonymous—that is, they’ve come to your site and you don’t know who they are. They are hiding in plain sight. They arrived as a result of long hours and countless dollars of marketing devoted to various, successful, […]