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  • Buyers from Hell

3 Rules of Thumb for Selling to Buyers from Hell


Complex sales can be hellish. They usually involve wider and deeper business challenges that require longer sales-cycles and result in larger average deal sizes.

What turns ordinary people into Buyers from Hell is that they don’t wake up one day and say, “I know the exact extent of my challenges, who I should talk with, and […]

  • blog feature image

2014’s Not Over, But These #TopMarketingTools Have Already Won


Want to accelerate your revenue marketing with tools that let you identify, prioritize and nurture leads? Perhaps you want tools that deliver rich content that lets you convert more prospects into leads and leads into opportunities

You’ll find them and more in our new Top Marketing Tools of 2014 guide. We’ve scoured the marketing landscape […]

By |August 28th, 2014|Categories: Sales Tools/Product Reviews|Tags: |
  • ROinnovation Jim Mooney

Smart Selling Visions: Up-Close with Top Revenue Leader Jim Mooney, CEO of @RO_Innovation


This post is part of a series of Executive Interviews of top sales and marketing solutions company. We ask the same questions of every executive so readers can learn about their unique positioning  and their vision for the industry. 

This week I interview Jim Mooney, CEO of RO|Innovation.

Nancy: What does RO|Innovation do? What problem/s are you solving […]

  • Revegy-bg-heading

Smart Selling Visions: Up-Close with Top Revenue Leader Mark Kopcha, CEO of @Revegy


This post is part of a series of Executive Interviews of top sales and marketing solutions company. We ask the same questions of every executive so readers can learn about their unique positioning  and their vision for the industry. 

This week I interview Kopcha, CEO and President of Revegy.

Nancy: What does Revegy do? What problem/s are you solving […]

  • yin-yang-dancers-featured

The Yin and Yang of Marketing and Sales: Fundamentals of the Revenue Tango


The tango is a dance form that originated on the border between Uruguay and Argentina. Although it exists today in a variety of forms, one aspect is indisputably universal. Tango is a partner dance which means it involves a leader and a follower. One isn’t viewed to be superior to the other. Rather they […]