“Teamwork makes the dream work!” It’s common rally cry from managers, encouraging team members to work together and contribute to each other’s success. Generally, collaboration is a good thing. A 2017 study conducted by the Institute for Corporate Productivity (i4cp) found that organizations that encouraged collaboration were up to 5 times as likely to have high-performing teams.

The Bigtincan Hub Sales Enablement Automation Platform redefines sales, marketing and service processes to enable teams to work smarter and faster together. With sophisticated, AI-driven features and automation that supports each phase of the buying process, the Bigtincan Hub makes it easier for sales reps to leverage customer data, interaction history and existing organizational content to fuel meeting preparation, ensure more productive customer interactions and prioritize deals more efficiently.

The state of the B2B buying experience is rife with dissatisfaction over seller’s engagement strategies. Indeed, when making business-to-business purchases for work, buyers are increasingly frustrated by the level of service they encounter. More and more, these frustrated buyers are pointing to a single area where B2B sellers fail to facilitate positive engagement: live interactions.

Unless you live under a rock, you know that Salesforce’s annual event, Dreamforce, is just around the corner. If you’re going, I hope to see you there. I’ll be at the Sales Enablement Soiree at the Four Season’s hotel on Thursday the 27th all day. Come by and say “hi.” Look for the lights and cameras as we’ll be conducting live-streaming video interviews all day long.