10 Lessons From 1 Million Cold Calls

We analyzed over 1M cold calls using Conversation Intelligence technology and spoke with several sales “masters,” including Smart Selling Tools Founder and Sales Expert Nancy Nardin about how to run impactful cold calls. Get ready to learn science-backed tips and tricks that will help you improve your cold calls, including the quality of the call and conversion rates. Specifically, we’ll dig into how you should structure the content of your cold call, the appropriate duration, key phrases to use and principles to follow, and how to create the best cold call sequence.

You’ll learn:

  • How you should structure the content of your call
  • The appropriate cold call duration
  • Key phrases and principles to follow
  • How to create an impactful cold call sequence
Cold Calling is a controversial topic. Is it alive or dead? Is it or isn’t it working for you? One way to know is to listen in on how your reps’ cold calls actually go! Here’s a chance to learn what works and what doesn’t work.

- Nancy Nardin, Smart Selling Tools