2017 Sales Effectiveness Report: Lead Follow-Up

For the third year in a row, Conversica commissioned a study to track inbound lead engagement efforts by U.S. companies. Independent researchers visited the websites of 866 companies across 13 different industries, and requested to be contacted by expressing interest in their products or services. Undertouched leads were a bigger problem in 2017 compared to 2016. 38% of the companies studied did not respond at all.

Of 866 companies researched, 667 (or 77%) either did not respond at all or gave up after 1-2 attempts.

- From the Study