4 Pillars of Sales Readiness

Sales readiness is a core component of sales enablement that involves all strategic activities designed to prepare sellers with skills and messages needed to make the most of every buyer interaction. Think of it as a 360 approach to preparing not only your sales reps, but all customer-facing team members, with a focus on 4 primary pillars: foundational, continuous, transformational, and reactive. This eBook looks at the 4 pillars of sales readiness, the role each plays in preparing reps to sell, and how sales enablement technology can help.

For more than 60% of companies, sales onboarding success lags management expectations.

- Sales Management Association