6 Steps to Double Lead Generation at Your Next Tradeshow

It’s no small investment to exhibit at trade shows: Booth cost, logistics, and swag are just a few expenses – in addition to a lot of time spent preparing reps. All exhibitors expect to see a return on that investment: leads. Lots of warm leads. And collecting a handful of business cards just doesn’t cut it. Hear DiscoverOrg’s VP of Sales, Steven Bryerton, as he walks through a 6 step process to double lead generation at your next show.

The average Chief Marketing Officer allocates 24% of their total available budget to live events.

- Forrester Research