Get to know your sales tools in just 2 minutes a week. This week, Nancy profiles Hushly, a smart marketing tool that increases the ROI on your gated-content and lead generation.

Sales ToolSkool Video Transcript:

This week’s topic is one I’m especially proud to talk about because I’m a co-founder of the venture. I’ll be talking about Hushly. Hushly offers a way for you to discover and communicate with net-new B2B buyers you aren’t reaching today.

Did you know, that on average, 9 out of 10 buyers will abandon your webforms because they don’t want to be spammed.

Hushly is like a safety-net that turns anonymous web visitors into known leads.

Here’s how it works:

You simply install a small piece of ready-made java code on the webform page. Hushly’s code then detects when your visitor is about to abandon your webform.

That’s when Hushly gives your buyer a risk-free option to view your content without completing the form. This gives the visitor extra confidence that your content is worth downloading.

It also gives your visitors choice and when people have a choice, they’ll often opt to go ahead and provide their email. That’s when it becomes a lead that goes into your marketing automation or CRM system.

However, if they choose to continue with the anonymous route that’s ok too. You will still capture a lead.

Downloading your report anonymously visitors use the Hushly platform where they can share your content with colleagues and you can communicate with them. Even though you won’t yet know their name, you’ll see their buyer profile which gives you valuable information about them.

Hushly makes it possible to get net-new leads you without a lot of effort or resources so you get a higher ROI on your lead gen $’s and that’s why we’ve named Hushly one of our top 40 marketing tools of 2014.

Go to and sign up for a free trial.

That’s it for this week’s ToolSkool.

Stay tuned for next week’s episode when we talk about an intelligent platform for accelerating sales.

Until then… Sell Smarter, with smart selling tools.