Get to know your sales tools in just 2 minutes a week. This week, Nancy profiles Seismic, a powerful sales enablement solution.

Sales ToolSkool Video Transcript:

This week’s topic is how to empower salespeople with sales content that virtually creates itself. I’ll be talking about a powerful sales enablement solution called Seismic.

One reason why salespeople spend only 35% of their time selling is that they have to search for the content they need for each sales situation.

With Seismic, the content finds your sales reps. Seismic sees who the prospect is, what industry they’re in, and other clues that help it know the right content to present. reps don’t have to manually search for it.

Their new Outlook app even allows salespeople to access Seismic from directly within Outlook saving salespeople even more time! Again, you can see that the content comes to them so they don’t have to leave Outlook to hunt for it.

Not only does content find the salesperson instead of the other way around, it also personalizes itself. It’s called LiveDoc and it grabs prospect information and steps salespeople through the personalization process to quickly create custom and personalized sales material.

And when the material is sent, salespeople can see how & when the prospect interacts with it.

Not only will salespeople make better use of content, Seismic also gives Marketing full visibility into how content is being used during the sale and which content is the most effective.

Seismic significantly reduces the time it takes for your salespeople to deliver relevant content throughout the sales cycle so they can be more effective and that’s why we’ve named Seismic one of our top Sales Tools of 2015. Go to and request a free demo.

That’s it for this week’s ToolSkool. Stay tuned for next week’s episode when I have a very special announcement and invitation to share with you.
Until then, sell smarter with smart selling tools.

About the author

Nancy Nardin

Nancy Nardin is a recognized thought leader on sales technologies and building a sales stack. This blog has been named a Top Sales Blog by HubSpot, and Nancy Nardin has been named alongside Forbes’ top 30 social sales influencers in the world. Follow Nancy on Twitter @sellingtools