Get to know your sales tools in just 2 minutes a week. This week, Nancy profiles Skura SFX, an adaptive sales enablement solution.

Sales ToolSkool Video Transcript:

This week’s topic is how your entire sales team can sell to empowered buyers with actionable insights. I’ll be talking about an adaptive sales enablement solution called Skura SFX.

Did you know that time spent in direct selling activities has declined by 25% over the last decade, three quarters of marketing content never gets used by sales reps, and less than a quarter of buyers feel their sales reps are effective at understanding their needs.

Skura SFX allows marketing teams to help fix this. They can control global communications, use all content across any device, and distribute content in line with buyer persona profiles in the Marketing Automation system.

But even with perfect persona profiles, every buyer is different, and Skura SFX allows reps to manipulate their content library in an intuitive touch and drag workspace to customize presentations and content assets in the field.

The majority of buyers want an integrated multichannel approach, and Skura eliminates the top challenge of finding time in the buyers schedule by enabling reps to share from any device, to any device, via email, SMS, or a custom web portal.

And recently, Skura introduced co-browsing. Engaging the buyer on their time is taken to a whole new level with Skura’s innovative screen sharing that permits inside and outside sales teams to remotely engage contacts with no downloading, no plugins, and in true HD.

Lastly, Skura recognizes that metrics matter, and SFX doesn’t disappoint with a multi-tier analytics system that enables sales reps with real-time buyer motivation insights, sales managers with full team communication tracking, and marketing with integrated CRM contact association.

Skura offers an adaptive solution that enables sales reps, sales managers, and marketing teams with the tools and insights needed for true omni-channel integrated communications and that’s why we’ve named Skura SFX as a top Sales and a top Marketing tool of 2015.

Go to to learn more.

That’s it for this week’s ToolSkool. Stay tuned for next week’s episode when I’ll talk about a Quota management solution that makes it possible to finally get rid of spreadsheets once and for all.
Until then, sell smarter with smart selling tools.