Beyond CRM Podcast: Implementing Process & Methodology

Today’s episode is with George Brontén, Founder & CEO of Membrain.

Complex selling requires adherence to process and methodology. George and I talk about what sellers must do differently as a result:

  • Embedding process and methodology into CRM
  • Tracking deal progress beyond just the stage of the opportunity
  • Win/loss analysis,
  • And more.
CRM was initially built with the assumption that salespeople should know what to do and then we look at the numbers to see if they’ve done enough. There is no real guidance on how to do things.

- George Brontén, Founder & CEO of Membrain