Beyond CRM Podcast: Working Within a Rep’s Daily Workflow

Today’s episode is with Ryan Niemann who joined Cirrus Insight as it’s CEO in late 2018.

Email plays an important role for salespeople. It’s the central dashboard for daily communications both internally and externally.
Requiring salespeople to move back and forth between email and CRM is unnecessary and disruptive.

What’s the answer?

CRM should be accessible from within email so that it fits in a rep’s daily workflow. CRM Data can be entered and updated more conveniently which leads to better data in the CRM, which leads to better insight.

Good engagement information can foster insights on what the proper sales enablement process can be.

- Ryan Niemann, CEO Cirrus Insight