Build your Customer Reference Program for Success
Multiple SiriusDecisions’ buyer surveys show that C-level executives make their purchase decisions initially based on their previous company experiences, followed by the influence of customer references, the relationship with the salesperson, the perception of the brand, and then what peers say. This eBook is chalk-full of best practices and tips from your peers designed to help B2B sales, marketing and customer reference management professionals work together to create a thriving customer reference program that results in happy, engaged customer references and a surge in revenue influenced by your company’s biggest fans.
75% of companies are concerned with the overuse of a small group of customer references.
- Corporate Ink