Today’s buyer is more skeptical than ever, and as a result doesn’t trust a traditional sales pitch. However, you have to build trust in order to better engage and drive buyer purchase decisions.

What is the best way to build trust? The research says it’s all about compelling customer stories. In fact, 53% of B2B buyers now rely heavily on peer recommendations before making a purchase decision, and 49% now rank “Peers and Colleagues” as a top choice impacting their decision making.

In this panel discussion, sales tech stack expert Nancy Nardin will interview B2B sales enablement experts Ian Levine and Tom Pisello to discuss the importance of building trust with customer success stories, and how you can leverage services and technology to build a better, more effective portfolio of success story content, and get it leveraged the right way in every customer conversation.