Last year my wife purchased a new Jeep Grand Cherokee. She did her research up front. Before she ever walked into the dealership she knew more about Jeep Grand Cherokees than the people selling them. She knew exactly what she wanted: silver exterior, dark leather interior, navigation system, and sun-roof.
She’d compared prices across multiple dealers and her research was neatly arranged in a folder. The only thing left was the obligatory test drive.