I love business ideas that are simple and elegant. Like the hula hoop. So simple, and yet so powerful. Timeless. It’s one of those, “I wish I had thought of that.” The dollars per day that your sales business generates – just like miles per hour – is an easy measure of how efficiently …
What do your sales and marketing departments need to produce more revenue? MarketingProfs reported that organizations with well-aligned sales and marketing teams demonstrate 36 percent higher customer retention rates and achieve sales win rates that are 38 percent higher than in less-organized businesses. Clearly, sales and marketing should be aligned. Furthermore, teams that are …
If you work in marketing at an enterprise company, you know how enormous your customer database is. It could easily contain half a million to several million leads. And the size of the database is constantly growing. Research by SiriusDecisions revealed that the volume of information in the average B2B customer database doubles every 12 …
Jump-starting deals stalled in the pipeline has always been a top priority for sales reps and sales managers. And it’s only getting harder: CSO Insights reports that less than half (46 percent) of forecasted deals close. So, how do reps re-ignite deals – or even know which deals are worthy of continued effort? And how …
The battle for the minds and hearts of your customers isn’t the only thing that matters. You also need to win the minds and hearts of your sales people. As much as sales performance is key to business success, the engagement and motivation of your sales people is just as important. As businesses realize this, …
Ask any builder the most important component of a project, and you’ll hear that it’s not fixtures or finishes, but rather, the blueprint. The building plan that illustrates how a structure goes together in detail is critical, because without it, a project will never come together with optimal results. It makes building easier, faster, and …
CRM systems were thought to be the Holy Grail of business process improvement. For much of an organization, they are a great way to manage all the details for any given customer account. However, ask any sales rep about their customer relationship management (CRM) platform and you’ll likely hear a lot of groaning and complaints. …
In a sale, even when you know who the stakeholders in the buying group are and what each brings to the table in the form of needs, biases, and personalities, your work is not quite done. The task of communicating the right information to each stakeholder still lies ahead. Changes to the buying group have fundamentally altered …
Do you want to learn about sales tools but you’re too busy and there are too many of them to keep up? We know at least 30,000 of you who feel that way because they subscribe to our weekly newsletter to find out about 4 tools every week. But now, we have a way for …
