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Let’s face it: Google AdWords is expensive. Especially because “more leads” doesn’t necessarily mean “more sales” – unless you’re thinking the process through.

Even though the average cost per click is “only” $1-2, research from Wordstream found that even small businesses typically spend between $9,000-10,000 a month (more than $100,000 a year) on Adwords campaigns. Large companies like Amazon, State Farm and Lowe’s spend between $40 and $50 million each year – not to mention that popular keywords can cost upwards of $50 per click.

Yet AdWords are an effective way to attract and close more business. You can either work with full service solutions like Cleoo, or do things on your own. But getting the right ROI on this investment will depend if you manage to identify, close (!) and nurture the best leads coming in from the campaign.

The most gifted public speakers seem natural, authentic, and knowledgeable. They inspire people to act. These orators don’t sound like they are reading, nor do they sound as if they are fumbling around to find answers. As a sales professional, this is the level of delivery that you and your team should aspire to with every sales call you make. Remember that many eloquent speakers prepare by practicing a written speech; salespeople should follow suit by using a terrific call script.

Last year my wife purchased a new Jeep Grand Cherokee.  She did her research up front. Before she ever walked into the dealership she knew more about Jeep Grand Cherokees than the people selling them. She knew exactly what she wanted: silver exterior, dark leather interior, navigation system, and sun-roof.

She’d compared prices across multiple dealers and her research was neatly arranged in a folder. The only thing left was the obligatory test drive.

One enticing benefit of the sales profession is the freedom and independence it offers. The rewards, of course, are reliant on how hard one works to be deserving of them. Reps that perform at or above the expected level are often left alone by their managers. Great performance invariably leads to corresponding degrees of support …

Every neighborhood has one of those houses! You know the kind I’m talking about: the one that gives out the really good candy at Halloween. Kids, like prospects, remember who gives the good stuff – like the chocolate candy bars. And they remember who gives out the “bad” stuff – like fruit snacks. Don’t get me wrong. …

Most organizations live and die by quota. Quotas are derived from financial projections which are created and necessary for companies to operate. We rely on quotas as a method for measuring sales rep performance. They need to have a number to shoot for and we need to know whether they are performing as expected. In …

Does it ever feel like your prospects are irrational? After all, if you present compelling information that clearly demonstrates how and why your solution addresses their needs, the rational thing would be to sign on the dotted line (or at least move toward a purchase decision). Yet, a lot of prospects (most?) don’t do that. …