If you work in marketing at an enterprise company, you know how enormous your customer database is. It could easily contain half a million to several million leads. And the size of the database is constantly growing. Research by SiriusDecisions revealed that the volume of information in the average B2B customer database doubles every 12 …

“Most of us spend too much time on what is urgent and not enough time on what is important,” wrote Steven Covey in his business/self-help book The Seven Habits of Highly Effective People. SiriusDecisions wrote a great article that explains how sales professionals should apply Covey’s four-quadrant approach to increase productivity. The article is titled, …