Let’s face it: Google AdWords is expensive. Especially because “more leads” doesn’t necessarily mean “more sales” – unless you’re thinking the process through.
Even though the average cost per click is “only” $1-2, research from Wordstream found that even small businesses typically spend between $9,000-10,000 a month (more than $100,000 a year) on Adwords campaigns. Large companies like Amazon, State Farm and Lowe’s spend between $40 and $50 million each year – not to mention that popular keywords can cost upwards of $50 per click.
Yet AdWords are an effective way to attract and close more business. You can either work with full service solutions like Cleoo, or do things on your own. But getting the right ROI on this investment will depend if you manage to identify, close (!) and nurture the best leads coming in from the campaign.