In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.

This week I interview George Brontén, Founder & CEO of Membrain.

Nancy: Why does the industry need your solution?

George: Because HOW you sell matters and existing tools focus too much on efficiency (do things fast) and not enough on effectiveness (do the right things). And you’re tired of too many point solutions.

In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.

This week I interview Andres Botero, CMO of CallidusCloud.

Nancy: Why does the industry need your solution?

Andres: Our Sales Performance Management solution has topped Gartner’s SPM Magic Quadrant four reports in a row, our CPQ solution was ranked as a leader in the Forrester Wave, and our other solutions fare well in similar reports.

This week I interview Chris Skura, Founder & CEO of WHUT, on empowering sales professionals by improving the way to publish, present, share and analyze content.

Nancy: Why does the industry need your solution?

Chris: The essential problem that we solve is helping sales professionals to find the right content. WHUT is a sales content management solution; it’s really that simple.

This week I interview Brandon Bruce, Co-Founder and COO of Cirrus Insight, on bringing Salesforce to the Inbox so sales people can build customer relationships.

Nancy: Why does the industry need your solution?

Brandon: Nobody has built a meaningful customer relationship in a CRM. In fact, Customer Relationship Management is a misnomer for what is really a sales management and reporting database.

This week I interview Peter Mollins, VP of Sales for KnowledgeTree, on how to increase the value your salespeople bring to customers and prospects.

Nancy: Why does the industry need your solution?

Peter: Is every possible prospect already inbounding to you? Is every prospect smoothly moving from interest to close? And is every customer guaranteed to renew and upsell?

Of course not. But how do you improve the odds? You do it by increasing the value your sales people bring to prospects.

In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified. This week I interview Mohit Garg, Co-Founder & CRO of MindTickle. Nancy: Why does the industry need your solution? Mohit: In the digital age, sales organizations need an agile way to keep their reps up to speed and fully prepared. There are three industry trends that are driving this need.

This week I interview Ian Levine, CSO of RO Innovation, on why buyers are turning to their peers for answers in the B2B buying process to cut through the noise.

Nancy: Why does the industry need your solution?

Ian: The modern B2B buying journey has evolved. The internet has given buyers greater access to information. To cut through the noise and madness, buyers are turning to their peers for answers…peers they trust and know have felt the same frustrations.

In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified. This week I interview Brendan Caleca, VP of Sales for Adobe Sign. Nancy: Why does the industry need your solution? Brendan: The last decade has brought great gains in sales efficiency due to CRM systems and …

In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified. This week I interview Gary Gerber, Senior Director, Head of Product Marketing at Conversica. Nancy: Why does the industry need your solution? Gary: Marketing teams invest a lot of resources obtaining leads for their companies, but …