In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.
This week I interview George Brontén, Founder & CEO of Membrain.
Nancy: Why does the industry need your solution?
George: Because HOW you sell matters and existing tools focus too much on efficiency (do things fast) and not enough on effectiveness (do the right things). And you’re tired of too many point solutions.