In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.

This week I interview Chris Rothstein, CEO of Groove.

Nancy: Why does the industry need your solution?

Chris: Sales teams currently don’t have much that helps them with the actual execution of their sales communication. They have a CRM to store basic information about their customers but nothing to actually help them understand what is working for them and how they can improve when engaging their customers.  

In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.

This week I interview Amy Chang, Founder & CEO of Accompany.

Nancy: Why does the industry need your solution?

Amy: Accompany eliminates manual research and helps sales professionals prepare for sales calls in an instant. We increase sales effectiveness by equipping each sales person with the unique insights to increase conversion and win rates. Our proprietary data platform continuously scours billions of pages to provide the relevant triggers sales teams need to uncover more qualified leads, close a deal, or find expansion opportunities.

This week I interview Pete McChrystal, President & CEO of Accent Technologies.

Nancy: Why does the industry need your solution?

Pete: Most every sales team wants to improve sales productivity, and this is exactly what Accent’s sales enablement solution does. It’s like having a good sales assistant with you all the time.

Accent helps sales teams sell more efficiently in several ways. We reduce the time reps spend locating and customizing content and materials for buyers, and reduce the manual CRM data entry reps love so much—giving them more time to sell.

In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.

This week I interview George Brontén, Founder & CEO of Membrain.

Nancy: Why does the industry need your solution?

George: Because HOW you sell matters and existing tools focus too much on efficiency (do things fast) and not enough on effectiveness (do the right things). And you’re tired of too many point solutions.

In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.

This week I interview Andres Botero, CMO of CallidusCloud.

Nancy: Why does the industry need your solution?

Andres: Our Sales Performance Management solution has topped Gartner’s SPM Magic Quadrant four reports in a row, our CPQ solution was ranked as a leader in the Forrester Wave, and our other solutions fare well in similar reports.

This week I interview Chris Skura, Founder & CEO of WHUT, on empowering sales professionals by improving the way to publish, present, share and analyze content.

Nancy: Why does the industry need your solution?

Chris: The essential problem that we solve is helping sales professionals to find the right content. WHUT is a sales content management solution; it’s really that simple.

This week I interview Brandon Bruce, Co-Founder and COO of Cirrus Insight, on bringing Salesforce to the Inbox so sales people can build customer relationships.

Nancy: Why does the industry need your solution?

Brandon: Nobody has built a meaningful customer relationship in a CRM. In fact, Customer Relationship Management is a misnomer for what is really a sales management and reporting database.

This week I interview Peter Mollins, VP of Sales for KnowledgeTree, on how to increase the value your salespeople bring to customers and prospects.

Nancy: Why does the industry need your solution?

Peter: Is every possible prospect already inbounding to you? Is every prospect smoothly moving from interest to close? And is every customer guaranteed to renew and upsell?

Of course not. But how do you improve the odds? You do it by increasing the value your sales people bring to prospects.

In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified. This week I interview Mohit Garg, Co-Founder & CRO of MindTickle. Nancy: Why does the industry need your solution? Mohit: In the digital age, sales organizations need an agile way to keep their reps up to speed and fully prepared. There are three industry trends that are driving this need.