This week I interview Matt Singer, Co-Founder & CEO of Videolicous.

Nancy: Why does the industry need your solution?

Matt: The world of B2B sales is more competitive than ever. Sales leaders struggle to get their prospects’ attention in a way that creates authority, establishes trust, and leads to sales. Personalized video is a powerful way to cut through the noise of cold calls and prospecting emails, putting a face to sales representatives, and helping to create emotional connections that lead decision makers to buy.

In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.

This week I interview David Hood, Founder & CEO of LeadGnome.

Nancy: Why does the industry need your solution?

David: The whole buyer’s journey has changed dramatically over the last ten years. Buyers are reaching out to companies at a much later stage in the buying process, and can reach out to multiple companies at the click of a mouse. The vendor that follows up the fastest will often establish the relationship and secure the deal.

In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.

This week I interview Jake Braly, VP of Marketing for Highspot.

Nancy: Why does the industry need your solution?

Jake: Today’s consumers are digitally empowered to evaluate B2B purchases on their own. They’ve become accustomed to a buying experience that they can control – one where they determine how much or how little support and interaction they want from a salesperson.

In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.

This week I interview Oleg Campbell, CEO & Founder of Reply.

Nancy: Why does the industry need your solution?

Oleg: It all started when I saw an opportunity in our audience pain (among sales & recruiting professionals, media outreach specialists, business developers, etc.). The first major issue they faced was the need to constantly follow up with prospects that didn’t respond to their message, not to waste the opportunity.

In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.

This week I interview David Keane, Co-Founder & CEO of Bigtincan.

Nancy: Why does the industry need your solution?

David: According to analyst firm CSO Insights, only 58% of sales people achieve their sales quota. This is a problem that puts pressure on sales people around the world to win more deals and be more effective and efficient with their time every day.

In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.

This week I interview Chris Rothstein, CEO of Groove.

Nancy: Why does the industry need your solution?

Chris: Sales teams currently don’t have much that helps them with the actual execution of their sales communication. They have a CRM to store basic information about their customers but nothing to actually help them understand what is working for them and how they can improve when engaging their customers.  

In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.

This week I interview Amy Chang, Founder & CEO of Accompany.

Nancy: Why does the industry need your solution?

Amy: Accompany eliminates manual research and helps sales professionals prepare for sales calls in an instant. We increase sales effectiveness by equipping each sales person with the unique insights to increase conversion and win rates. Our proprietary data platform continuously scours billions of pages to provide the relevant triggers sales teams need to uncover more qualified leads, close a deal, or find expansion opportunities.

This week I interview Pete McChrystal, President & CEO of Accent Technologies.

Nancy: Why does the industry need your solution?

Pete: Most every sales team wants to improve sales productivity, and this is exactly what Accent’s sales enablement solution does. It’s like having a good sales assistant with you all the time.

Accent helps sales teams sell more efficiently in several ways. We reduce the time reps spend locating and customizing content and materials for buyers, and reduce the manual CRM data entry reps love so much—giving them more time to sell.

In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.

This week I interview George Brontén, Founder & CEO of Membrain.

Nancy: Why does the industry need your solution?

George: Because HOW you sell matters and existing tools focus too much on efficiency (do things fast) and not enough on effectiveness (do the right things). And you’re tired of too many point solutions.

In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.

This week I interview Andres Botero, CMO of CallidusCloud.

Nancy: Why does the industry need your solution?

Andres: Our Sales Performance Management solution has topped Gartner’s SPM Magic Quadrant four reports in a row, our CPQ solution was ranked as a leader in the Forrester Wave, and our other solutions fare well in similar reports.