I’ve been to many conferences over the years, but lately they’ve been centered around Sales. Naturally that makes sense since we provide Sales Leaders with free resources on how to navigate the Sales Technology landscape, so when I had the opportunity to join the B2B Marketing Exchange conference this past week in Scottsdale, I was excited.
Matt Heinz, my marketing mentor, said it’s one of the best B2B marketing conferences of the year. Matt was correct. When I looked at the sessions I wanted to attend, I was wondering how I could clone myself.