I’ve been to many conferences over the years, but lately they’ve been centered around Sales. Naturally that makes sense since we provide Sales Leaders with free resources on how to navigate the Sales Technology landscape, so when I had the opportunity to join the B2B Marketing Exchange conference this past week in Scottsdale, I was excited.

Matt Heinz, my marketing mentor, said it’s one of the best B2B marketing conferences of the year. Matt was correct. When I looked at the sessions I wanted to attend, I was wondering how I could clone myself.

This will be my second year of attendance at the B2BMX event, organized by DemandGen Report. The event is a not to be missed if you’re in Marketing, but it’s increasingly become a must-attend event for those responsible for Sales Enablement as well. The reason is not shocking.

This is my favorite event of the year. First of all, Salesforce puts on a heck of a show – am I right?! And so do many of the attending partners.

I won’t go into all the stats about Dreamforce. Suffice it to say, it’s huge by any measure. For instance, if you secured one of over 100K hotel rooms that will be booked for the event, consider yourself lucky!

I just returned from the B2B/C2C Conference in Arizona. It was actually several conferences in one with the Sales Impact Summit as a separate track with it’s own slate of sessions. I hosted a panel called “Evolving from Demand Gen to Revenue Gen” with panelists Brian Vass of Paycor and Susana Landiera of Microsoft. As …

First, the bad news. Today’s commercial landscape is all too familiar and involves four elements: commoditization, stalled deals, “good enough” buying, and status quo. Seems like the more things change, the more they stay the same. These are age-old problems we tend to try to solve by asking the question, “What are we doing wrong? …

  You would be correct if you observed there were two main themes this year, Trailhead and Einstein. Trailhead is Salesforce’s digital skills initiative that was released late last year. Developers, Admins and users can follow guided learning paths that take the guesswork out of where to start and where to go next to make …

What do rockers U2, General Motors CEO Mary Barra, Congressman John Lewis, Astronaut twin brothers Scott and Mark Kelly have in common? They’ll all be participating in this year’s Dreamforce 2016 event in San Francisco October 4-7. “Event” is perhaps not the right word to use. Dreamforce is the world’s largest gathering of Salesforce users, practitioners, …

Dreamforce is about a month away. It’s the biggest event in the industry and literally takes over the city of San Francisco. They even used a cruise ship last year to accommodate attendees. Dreamforce is also probably the most expensive show your company attends. Everyone wants to maximize the return on this investment – and …

I’ll be one of several thousand people attending CallidusCloud Connections (C3) conference next week in Las Vegas. C3 is one of two cloud and industry conferences that I never miss – the other being Salesforce’s Dreamforce event. Dreamforce which has around 140,000 registered attendees, 400 exhibitors and 1600 sessions is certainly the bigger event. Bigger, …