CPG Case Study: PepsiCo Increases Sales Efficiency for 13,000 Reps with Mediafly
In an effort to lead with insight in every customer conversation, PepsiCo sought to transition away from transactional selling and adopt a Challenger sales model. With a widely dispersed sales force, it becomes difficult to efficiently push those changes out, resulting in sales reps using outdated or inaccurate information during sales interactions.
Once deployed, PepsiCo began seeing vast improvements in efficiency, communication and usage of sales and marketing materials.
- From the Case Study