Effective Sales Process Execution: The Sophisticated Sales Leader’s Guide

One big reason most sales organizations don’t map the process, despite the clear benefits, is that they don’t know where to begin or how to ensure their investment in the process is worth it. Many organizations invest in methodologies, training, and technology in the hopes of solving the problem, without actually getting to the root of it.In this white paper, we’ll explore why mapping out a formal sales process is worth the effort, how to do it successfully, and how technology makes effective execution achievable for any sales organization.

We looked at CRM tools but none of them really worked with the special sales process we developed. We have different types of key performance indicators, and many personalities involved in the sale. We needed something more.”

- Sven-Erik Gustafsson, Global Sales Director for Scania Mining