Enterprise Sales Tech

Category Glossary

CRM stands for Customer Relationship Management. It’s the oldest category of sales tools. It’s also typically the very first – and sometimes only – sales tool to be deployed. CRM is basically a database where salespeople and others in the organization can log and view information on contacts, accounts, activities, and opportunities. Over the past 15 years, specialized solutions have appeared (see all other categories on the landscape) that extend the capabilities of your CRM. Many CRM solutions are beginning to offer the same functionality as these stand-alone solutions do (although they may be optional). For now, we do not include CRM vendors in those independent categories. In the future, we will offer a separate CRM landscape that categorizes them based on the totality of functionality represented by this landscape.