How to Build an Effective Coaching System

Based on data from CSO Insights, 88% of world-class organizations devote adequate time to coaching every individual o the sales team, while only 32% of all organizations do. This paper will lay out the common misunderstandings and obstacles that get in the way of building an effective coaching system, and then lay out the seven keys to achieving a consistent, precise, practical, and timely coaching system in your organization.

Good coaches don’t get into the game and play, they provide the resources, guidance, accountability, and motivation. Then stand on the sidelines and cheer (and sometimes shout).

- George Brontén