How to Win the Deal Using Business Insights in Conversations with Executives

In this interview, I talk with Dr. Stephen Timme, Founder of FinListics Solutions about how to use client insights in conversations with executives.

Executives don’t care about your product. They care about their business and how you can make an impact on their business. The salespeople that prep for calls by identifying and interpreting the prospect’s business needs and then incorporate it into their sales conversations will gain the credibility needed to win their trust and interest. Dr. Timme explains how to do that.

Everyone now a days is trying to sell at a higher level and be more relevant. To do so, you need to understand what prospects care about, not just focus on your own products and services.

- Dr. Stephen Timme, President of FinListics Solutions