Zuant News

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth


Zuant, the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Since then, Zuant’s client base has grown to more than 575 clients. The company added 36 new clients since January 2019, 10 of which joined in January 2020. Current clients include 3M (six divisions), Dow Chemical, Honeywell, Sleep Number (two divisions), Uber, Verizon (three divisions) and others.

According to a recent article by Inkwell Global Marketing, the average budget for exhibiting at a trade show is $50,000. That’s a huge marketing line item that requires measurement and justification. Zuant allows marketers to track their ROI from events in terms of sales revenue. This empowers the marketer with real data to determine what shows are worth attending and establishes credibility with the C-suite.

Zuant clients rave about the product’s ease of use and customizability: https://www.zuant.com/videos

Since 2018, the number of client set-ups at events has increased 76% – These global events represent tradeshows and conferences all over the world including prestige events such as Web Summit, Lisbon, and Collision in Toronto. Zuant anticipates over 4,000 client events by the end of 2020. Revenues have also seen a healthy climb of 50% over the last two years.

“Zuant’s success is based on the very real need to quantify event marketing investments. CMOs, event marketers and sales reps are spending considerable time and budget exhibiting at shows. They are required to justify these expenses to the CFO. It has become table stakes for job security,” warns Zuant CEO and Founder, Peter Gillett.

Zuant combines event badge scanning with the option of high speed business card scanning using OCR technology to transcribe the data.

Event managers and sales reps are able to access their company’s content marketing portfolio when meeting with prospects in real time, and capture additional lead qualifying questions on either iPad or iPhone devices. Lead data is fed directly into their Marketing Automation and CRM systems for lead nurturing and sales follow-up back at home base, as part of the overall streamlined process.

About Zuant

Zuant is a native iOS App, which can run offline and synchronize with its Zuant Cloud portal when an internet connection is available. This makes it ideal for any environment, and can be left in Kiosk Mode collecting data from the public, which in turn can be viewed in a central global location using multiple questionnaire forms and languages. Data is collected with the highest level of security and privacy, and full GDPR compliance is offered for the new EU legislation this year.

Founded by tech innovator Peter Gillett in 2008, Zuant provides mobile lead capture solutions for companies seeking to maximize their investment in tradeshows. The name Zuant is derived from the Anglo-Norman word, suant, meaning fast and light, and symbolizes the ease in which leads are able to be captured on the go and fed into a CRM system for fast post event follow-up! Peter created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s.

CRM, lead generation and follow-up are still the focus for Zuant and its network of NACCENT call centers around the globe. Zuant clients include ADP, Verizon, Volvo, Dow, Ferrero and many others across all industries. Zuant has offices in London, England, Los Angeles, CA and New York, NY. For information, visit the Zuant website http://www.zuant.com.

Zuant Logo

Media Contact

thE Connection