10/13/16 Interview with Showell

Let’s Get Real.

Let's Get Real with Showell
In this series, we interview sales tool providers and get real about the problems they’re solving and why you should care (or not).

This week I interview Sami Suni, Founder & CEO of Showell.

Nancy: I ask guests to answer the first question using what I call the “You know how…” format. Tell us, what does your solution do?

Sami: You know how Sales reps fail to close deals when they fail to impress and convince the customer that their solution is the best? Most often, they are not prepared and don’t play by the sales book.

This happens because salespeople don’t have and cannot find relevant and up-to-date content. The result is that many reps end up spending way too much time on creating their own presentations and less on actual selling. Furthermore, Marketers don’t have a single repository to load all content, which leads us to the sad truth where an average of 70% of the content Marketing has produced is not actively used in face to face sales meetings.

We bring order into this chaos with our sales presentation solution, Showell. It’s a cloud-based tablet app that makes it fast and easy to find and present the right content at the right time. Even offline.

Cloud-based content repository

Nancy: That sounds like a problem worth solving (and a worthy solution). But let’s get real, sales and marketing organizations have a lot of challenges and they have to make choices about which to solve first. Why shouldn’t they continue with things the way they are if they’re getting by? What are the ramifications of not solving the problems you outlined?

Sami: Imagine that your company is generating tons of quality leads. You’ve got a fancy (and complex) Marketing Automation System and CRM in place. But when your salespeople go out trying to close the deals, they often fail. Why?

Most companies spend way too much resources on complex solutions that really don’t help them to win customers’ trust and close deals. When your sales reps meet clients face to face they need to be well prepared and armed with best and latest presentations. That’s the time when making an impression really counts. That’s the time where deals are won.

If a company doesn’t have a single repository to store all relevant sales content or a fast and easy-to-use tool for presenting that content, they are risking everything good that’s been done so far in preparation for that lead.

Nancy: What types of questions should Marketers ask to decide whether solving this problem should be a high priority?

Sami: What happens to the content produced? Is updated sales content being used by our salespeople in sales meeting? What kind of content makes an impression? How can we monitor what content our salespeople show the most and what content is never presented?

Nancy: What types of questions should Sellers ask to decide whether solving this problem should be a high priority?

Sami: Where is my relevant, up-to-date content located? Where can I quickly find the content that has the answer I’m looking for? Am I making a good impression? How can I avoid typical technical problems like not finding an internet connection, trying to connect to an external display, or waiting for a computer to start? Can I use an iPad or Windows 10 tablet for presentations instead of my heavy and cumbersome laptop?

Nancy: This question is your choice. What do you want to answer that I didn’t ask?

Sami: “What makes Showell so special?”

Customized look and feel

Showell is designed from the ground up as a sales tool.  It makes distributing and presenting sales content unbelievably fast and easy. Simply, take your tablet and start presenting. You don’t even have to be online. For an example of speed, even large videos start playing in a fraction of a second.

Showell’s visual look and feel can be customized to match your company’s brand. Along with creating a wow-effect, the custom user interface also guides salespeople to follow the designated sales process.

But Showell is more than just an app for presenting PowerPoint slides and PDF’s.  It supports HTML5 technology. This allows companies to develop their own custom interactive sales tools such as contact forms, calculators and configurators and then upload them to their own Showell account. When a customized presentation is finally ready, a stunning show is at your fingertips, even offline.

Nancy: What should people do next?

Sami: Let us help you to improve your face to face sales meetings. We’re happy to provide you grand examples of how our customers have benefited from Showell and show you what we’ve done for them. Sign up for a free trial and let’s get started.