Addressing Multiple Customer Relationship Management Systems: Making Sense of All that Data

Driving new business. Retaining existing customers. These two sides of the coin have a very big thing in common: the data needed to effectively engage with prospects and current customers alike usually resides in a CRM. And these days…it’s likely in multiple CRMs.

This new eBook helps customer marketers:

  • How to deal with major challenges of multiple CRMs when transitioning to a ‘customer first’ organization
  • Discover various hybrid solutions that solve for ‘customer first’ marketing and sales initiatives when disparate CRMs exist
Gartner predicts that by 2021, CRM will be the single largest revenue area of spending in enterprise software.

- Gartner Group