Addressing Multiple Customer Relationship Management Systems: Making Sense of All that Data
Driving new business. Retaining existing customers. These two sides of the coin have a very big thing in common: the data needed to effectively engage with prospects and current customers alike usually resides in a CRM. And these days…it’s likely in multiple CRMs.
This new eBook helps customer marketers:
- How to deal with major challenges of multiple CRMs when transitioning to a ‘customer first’ organization
- Discover various hybrid solutions that solve for ‘customer first’ marketing and sales initiatives when disparate CRMs exist