Making Sense of All That Customer Data in Multiple CRM Systems

Retaining disparate customer data residing in numerous places can create an obstacle for your sales and marketing organizations to drive new business. This technology dilemma may also hinder retention of an acquired customer base and increase both challenges and risks. In this eBook, we will identify how companies are addressing this technology dilemma today and present why having a customer-centric strategy and a hybrid CRM solution will help you focus on speed to market and growing your business.

By 2021, CRM will be the single largest revenue area of spending in enterprise software.

- Gartner Group