Marketing Enablement 101
Sales enablement this, sales enablement that. If you’ve read enough of Seismic’s content there’s a good chance you may feel like Jan from the Brady Bunch at this point. You might especially feel that way if you’re a marketing professional. What if focusing on improving the life of marketers actually has a downstream effect of improving Sales performance as well? This guide will take you through the core tenets of marketing enablement. After reading it, you will have all the knowledge you need to go empower your marketing team. They’re going to be a lean, mean marketing machine once you get through with them.
Enterprise organizations spend $17.5 million on average for content creation.