Get to know your sales tools in just 2 minutes a week. This week, Nancy profiles Membrain, a smart selling tool that helps your sales team execute with perfection in complex B2B sales. 

Sales ToolSkool Video Transcript:

Today’s topic is a tool that helps your salespeople execute in a way that differentiates them from the competition. I’ll be talking about Membrain.

Look, with today’s abundance of available information coupled with complex decision making, whether you win the deal comes down to how your sales team executes.

That’s right. It’s not what you sell that matters as much as how effectively you can execute throughout the sales process.

Membrain is a sales execution platform that helps your sales team execute with perfection in complex B2B sales. Membrain actively guides salespeople through the sales process with visual goals, strategies and tactics.

Here’s what I mean. With Membrain, salespeople will see all their active prospects in one view. They can see qualification status and can quickly sort on key factors – just as easily as they would with a spreadsheet.

It’s YOUR qualification process. You set up the system so salespeople follow your specific sales process. As each process is complete, it turns green. Only when all steps are green, will the prospect enter the pipeline.

Just as important… when prospects are disqualified, you’ll know why which allows you do conduct important analysis later on.

Sales reps can see their own pipeline, by stage, and know where every opportunity is—and what needs to be done next. Managers can view the pipeline for individual salespeople, teams or the entire organization.

Because everyone executes in the same consistent manner, Membrain collects the information you need to conduct detailed analysis of sales performance over time. It even allows you to conduct important win/loss analysis.

Membrain provides your sales people with an intuitive workflow, taking them from first contact to closed-deal. They’ll always know when to take the right action to keep deals moving and that’s why we’ve named Membrain one of our top Sales Tools of 2014.

Go to to learn more.

That’s it for this week’s ToolSkool Stay tuned for next week’s episode when I’ll talk about a tool that will forever change the way you manage forecasts.

Until then, sell Smarter, with Smart Selling Tools!