Sales Asset Management: Procuring Your Short-Cut to Productivity
In modern B2B interactions, it’s crucial that the right content be available at the right time, to support both the buyer’s journey and the seller’s cycle. Unfortunately, significant losses in productivity—and in deal-closing—occur inside organizations that fail to adequately manage the various assets they create to enable both of these cadences. In this informative webinar, SiriusDecisions’ Peter Ostrow will explain how best practices in sales asset management support winning outcomes for reps and buyers alike.
Sales Enablement is Defined as Ensuring That Reps Have Skills, Knowledge, Process, Expertise and access to the assets to maximize every buyer interaction.