Sales Proficiency: The True Competitive Differentiator That Wins Business

Sales Proficiency:  The True Competitive Differentiator That Wins Business



Product, marketing, market fit and pricing are all key ingredients to commercial success.  Yet, in enterprise sales, it is the sales rep who wins the trust and attention of customers and converts the sale.

Sales expert Nancy Nardin of Smart Selling Tools and Mike De’Angelo, Sales Director at Qstream, discuss the notion of sales proficiency as competitive differentiator and it’s impact on sales goals, from shortening sales cycles, lowering risks such as deal slippage or non-compliance, and to reducing the cost of sales rep turnover.

Key take aways from this webcast:

  • How proficiency is the missing link between productivity and performance
  • A model for “continuous onboarding”
  • The case for sales proficiency as a competitive differentiator
It’s more and more difficult to differentiate on price and product. Prospects today, want a better buyer experience! That requires sellers to be more proficient.

- Nancy Nardin, Founder & CEO of Smart Selling Tools