With nearly unlimited access to information and insight, buyers engage sellers later and trust vendors less than ever. Control has shifted, and to win new business sellers need to build trust quickly and cater to buyers.
What B2B buyers really value during their buying process are the recommendations and experiences of their peers. Peers who just so happen to be YOUR happy customers.
RO Innovation delivers SaaS solutions that leverage the voice of your customer with the right sales and marketing opportunities at the right time in order to help B2B companies win new business faster and more predictively.
How RO Innovation Shortens Your Sales Cycles
Word-of-mouth recommendations from peers influence 92% of all B2B buying decisions. Only 53% of buyers trust company websites and 33% trust online ads, proving what your customers say about you has more impact than information your sales and marketing teams provide.
RO Innovation helps you leverage unique, individual customer success stories and other top sales and marketing assets to a global audience. By providing sales reps with valuable and relevant content and customer references during the sales cycle, RO leverages the voice of your customer to help you win more, faster.
Benefits of RO Innovation
RO Innovation equips sales and marketing teams to more efficiently convert leads into opportunities into revenue which makes it possible to win more deals faster.
RO’s ability to leverage not only the right sales and marketing content at the right time in sales cycles, but also the right voice of the customer assets, like customer references and success stories is a true differentiator in the sales enablement space.
Leverage unique, individual customer success stories and other top sales and marketing assets to a global audience. By providing sales reps with valuable and relevant content and customer references during the sales cycle, RO leverages the voice of your customer to help you win more revenue, faster.
- Build buyer trust faster
- Leverage the voice of customer
- Send the right content at the right time
- Spend less time searching, more time selling
Help buyers differentiate your value during selling conversations and provide them with stories of how your product has succeeded.
- Prove success via peer experiences
- Add significance to buying process
- Leverage tribal knowledge of top sellers
Real-time analytics and intelligence on buyer engagement with your materials and customer references enables sales reps to be more targeted and relevant when they follow up, and only spend time on prospects that are truly active and interested.
- Know when buyer is engaged
- Track buyer activity
- Analyze ROI, determine most effective assets
RO integrates with a variety of sales and marketing platforms and is able to drop into any process to immediately make the team more effective – by making the right assets available at the right time.
- Easy to use, high adoption rate
- Intuitive, requires little to no training
- Integrates with Salesforce™, Marketo™ and more