Highspot is the industry’s most advanced sales enablement platform. Using Highspot, sales teams are connected to the most relevant content for each situation, have flexible ways to present content to customers, and gain real-time visibility into whether customers find the content engaging.
Advanced analytics lets marketing and sales understand how content is performing across the sales cycle and provides actionable insights so pitches and content can be optimized. By closing the loop across marketing, sales, and customers, Highspot uniquely delivers visibility and insights that help companies engage more effectively with customers, driving increased revenue and customer satisfaction.
How Highspot optimizes sales content effectiveness
The Highspot sales enablement platform connects sales teams to the most relevant content for each situation, provides flexible ways to present content to customers, and delivers real-time visibility into whether customers find the content engaging. Advanced analytics provides actionable insights so pitches and content can be optimized.
By surfacing the most relevant content, providing flexible ways to present it to customers, and understanding how it performs across the sales cycle, Highspot delivers visibility and insights that drive engagement, revenue, and customer satisfaction.
Benefits of Highspot
Highspot shows each user the content they need. The platform learns what is most important to each user and delivers intelligent recommendations and relevant search. It adds up to a solution that sales will love.
Connect Sales to Effective Content
Content is at the center of the sales process, and your sales content management platform should keep every seller up-to-speed with easy access to the information they need. Highspot is a solution that marketing and sales will love, customized for each user, with semantic search, intelligent content recommendations, and integration with your favorite CRM and cloud file sharing applications.
Present to Customers and Track Engagement
Directly engage prospects and customers with the most effective content available. Real-time alerts notify you of any activity and you see exactly which content your customers are interested in. And Highspot will automatically track the complete activity history, including page views and dwell times, in your CRM system.
Optimize Content with Closed Loop Analytics
Measure and optimize the performance of your content across the sales cycle. See what the sales team is using, how it is engaging the interest of your customers, and how it is contributing to the bottom line. Highspot will help you analyze and optimize the way content is used throughout the buyer’s journey.