Sales Stack Webinar: How Illumina Created an Award-Winning Sales Content Strategy with Seismic

Illumina’s Director of Content Operations, Kathleen Pierce, reveals how they leveraged Seismic as a central technology in their effort to restructur their content operations and processes to best drive sales efficiency across multiple global regions.

We learned that 60% of the content we generated was being used fewer than 10 times over it’s life-span. And Sales said they couldn’t find anything. We realized that managing our content was just as important as managing our IT, or our supply chain.

- Kathleen Pierce, Dir. Content Operations, Illumina