SalesTech Video Review: TechTarget Priority Engine
Priority Engine puts your lists in order of priority based on buying intent factors. Those factors are things like, recent research activity, number of people at the account who are researching, the technologies they’re researching, and the level of engagement with your website or marketing content.
Unlike other intent providers that only offer account-level information, Priority Engine uniquely brings the power of prospect-level intent data to sellers. This rich insight allows them to focus their calling efforts with more precision and personalization to drive better prospecting outcomes and fill pipelines faster.