SDL Gets Their Sales Team Up to Speed on New Products Faster with Qstream
When SDL Trados Studio released the company’s latest version of software (a complete translation environment for language professionals who want to edit, review, and manage translation projects as well as corporate terminology) they required a more efficient and effective way to reinforce core messages across their global sales teams at scale.
SDL executives understood how critically important it was to ensure the sales team was comfortable with the new product features prior to the release. To ensure launch success, the company looked for an effective way to reinforce key messages and product details at scale. And they needed a solution that fit into the busy schedules of their sales managers without disrupting selling time.
They quickly deployed Qstream’s mobile sales reinforcement solution and immediately began to see results. They had an unprecedented 95% engagement rate along with overwhelming positive feedback from the sales team.
In just seven weeks with Qstream, SDL achieved a 23% increase in product message proficiency across the global team.
- Statistic from the Case Study