SDR Performance & Retention: How Sales Readiness Can Change the Game

It’s no secret: sales development reps (SDRs) have one of the most valuable jobs in the sales process. These specialized inside sales reps set meetings, qualify prospects and fill the pipeline of account executives through inbound and outbound lead generation.

Despite this, many sales organizations struggle to hire and retain SDRs, whose strenuous workloads and desire for promotion result in high turnover rates and high demand for qualified candidates.

Brainshark SDR Performance & Retention