How Mendix Improved Their MQL-to-Opp Rate From 2% to 28%
Mendix needed more accurate, in-depth market intelligence data to improve the quality of its MQLs, achieve greater win rates, and shorten its protracted sales cycles while freeing up its salespeople from performing tedious research.
We were struggling through so much ‘noise,’ so many useless leads coming to our sales reps. Each rep used to spend 15 minutes per profile searching for incomplete data. Now, DiscoverOrg does it in seconds.
- Nicholas Rose, Senior Director of Sales and Marketing Operations, Mendix