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The most successful sales reps and managers embrace a wide variety of sales and marketing technologies to help them accelerate productivity. But the quest to automate… well, everything, can often lead to a loss of the human touch that is needed to effectively engage with your leads. And as complicated as your sales stack can be, sometimes your goals are very simple.

The Los Angeles Film School knew they needed to contact every lead in person, but was falling behind. Instead of its goal of at least seven attempts to contact every lead, its sales people were only making an average of 1.6. But then they found the missing piece of the stack puzzle that increased their lead engagement by a whopping 33 percent.

Ben Chaib describes how he did it, leveraging artificial intelligence through Conversica, a Top Sales Tool of 2016!

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