As you plan your sales and marketing strategies for next year, have you assessed the state of your data and technology stack? B2B companies are in planning mode this time of year. It’s important to think about how to optimize your business processes and technology.

As a child, you learn the “golden rule” is to treat others the way you want to be treated. But as an adult in the post-digital world, I’m not sure that still rings true. In an era of Netflix, Amazon, and Uber, isn’t it more important to treat people the way they want to be treated? To offer them the types of personalized and customized experiences they’ve come to expect?

I bought a robot vacuum cleaner. I know, I’m a little late to the party. They’ve been around for a long time after all. Even so, I was reluctant. I work from home and leave the door open for the fresh air (and dirt) to come in. I have indoor dogs. In other words, there’s a lot to vacuum up. Seems my floor is always in need of vacuuming. Since I don’t have time to vacuum every day, my floors are dirty every day except the day I vacuum.

While working on the real thing, you cannot rely on a haphazard collection of outdated notes and motley crew of tools to keep track of what you are doing. Unfortunately, for some sales reps, digging through notes in the way real miners do, became daily routine. Due to the advent of CRM systems with automation tools, businesses received a single database to store information about leads and customers. You don’t have to rely on gut feeling anymore having way more reliable tools to benefit your selling.

It’s been enjoyable reading all the posts on what people are most thankful for. What am I thankful for most of all? I’m thankful that I’ve been lucky. Now, I’m not discounting hard work and perseverance. But no amount of hard work can overcome a lack of good ole fashioned …

Have you ever made a sale that you felt slimy about? I’m talking about something that went above your need to hit a monthly sales quota. Have you ever sold a product you didn’t believe in or didn’t believe could adequately meet your customer’s needs? If the answer is yes, then congratulations — you’ve uncovered the reason why it’s so hard for prospects to trust you.