In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.
This week I interview Jake Braly, VP of Marketing for Highspot.
Nancy: Why does the industry need your solution?
Jake: Today’s consumers are digitally empowered to evaluate B2B purchases on their own. They’ve become accustomed to a buying experience that they can control – one where they determine how much or how little support and interaction they want from a salesperson.