In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.
This week I interview Chris Rothstein, CEO of Groove.
Nancy: Why does the industry need your solution?
Chris: Sales teams currently don’t have much that helps them with the actual execution of their sales communication. They have a CRM to store basic information about their customers but nothing to actually help them understand what is working for them and how they can improve when engaging their customers.