There’s no question about it. The Sales Enablement space is crowded and confusing. There are plenty of reasons why. For one, many technologies are adding new features which leads to an overlap between technologies. In addition, Sales Enablement means different things to different people. As an example, if you’re in …

The last two decades have seen spectacular advances in sales and marketing software, and business software of all types, thanks in large part to the transformative power of the cloud. By lowering the financial barrier to entry to moving the responsibility for security and maintenance to the vendor to the …

The original intent of Account Based Marketing (ABM) was to align marketing and sales, and it’s served its purpose as a launching point for getting organizations to recognize that alignment is critical for a successful go-to-market strategy. But does it really foster alignment? As organizations implement ABM strategies, some of …

Product marketing professionals find themselves as the lynchpin between Product, Marketing, and Sales. However, most functions are notorious for not investing enough time in supporting sales efforts. Sure, they are effective at product launches and using feature/benefit language, but they often fall short when it comes to effectively enabling their …