In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.
This week I interview George Brontén, Founder & CEO of Membrain.
Nancy: Why does the industry need your solution?
George: Because HOW you sell matters and existing tools focus too much on efficiency (do things fast) and not enough on effectiveness (do the right things). And you’re tired of too many point solutions…
In my opinion, there are a number of faulty assumptions about selling that lead to mistakes being made, which leads to poor sales performance. Three of the main ones are: 1) assuming that salespeople know how to sell your solutions because they have sold someone else’s, 2) assuming that salespeople (human beings in general) have discipline and are disciplined and 3) that a CRM system will help you sell better.