Do your sales people have what it takes to be successful in educating, engaging with, and selling to your customers? Ensuring that each sales person has the right information and content at their fingertips to help them to improve the likelihood of closing a sale is critical to sales ops, sales enablement, and sales team managers. Over the last 20 years, since the inception of the digital revolution through the laptop, finding ways to help the busy sales person to get this content ready to go has become even more important.

This will be my second year of attendance at the B2BMX event, organized by DemandGen Report. The event is a not to be missed if you’re in Marketing, but it’s increasingly become a must-attend event for those responsible for Sales Enablement as well. The reason is not shocking.

Conversica helps businesses drive revenue by finding prospects that want to do business. Conversica’s conversational AI platform engages prospects in a two way conversation to identify true interest. When Conversica’s AI Assistants are ordered to reach out to a prospect they can craft their own message, intelligently interpret responses to make a consistent decision on what to do next and keep prospects engaged until they are ready for a salesperson.

You don’t need technology, you need to solve problems which are identified with the all important “Why” question.

Throughout 2017, we interviewed leaders of 26 top sales solution providers asking the same questions of each of them.

Download your free copy of the Magazine here and see which solutions answer YOUR “why”.

KZO Sales develops your sales team into top performers with coaching, just-in-time learning, video role play, collaboration, content creation, & selling tools all in one place, all tied to your CRM.

Companies that use KZO reach all demographics within their organizations with sales learning content that includes verbal components, visual/audio modules, and collaboration opportunities.They can train and measure on essential sales skills through an on-demand learning and knowledge experience accessible on all devices and with built-in social sharing and access to video practice.

The start of a new year means a lot of different things to people, for some it’s the time to exercise more, eat healthier, read more, text less, and be happier. For sales teams, it’s both a time of endings as well as beginnings. Closing out the year in sales means getting those last minute deals in and determining which reps will come out on top and make it to club. The turnover to a new year means sales teams get to reflect and celebrate the successes of the last year as well as analyze the misses.

With this week’s announcement of a professional league for Esports, it’s time to recognize what great salespeople have known all along. Sales is a sport. Think about it. We love to watch others optimize a process to achieve a goal, whether physical or mental. Just like a sports team, great sales teams are built with an obsessive focus on stats and success metrics. Sales needs the right players, and those players need the right tools. Closing the deal involves a playbook of emails, phone calls, social outreach, or, gasp, in-person meetings. Just as sports has been “Moneyball-ed”, sales is being scrutinized in new ways to arbitrage the best people and tools.

In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.
This week I interview Steve Preston, CMO at Qstream.

Nancy: Why does the industry need your solution?

Steve: Qstream is giving sales leaders the tools, and the data they need to measure and improve proficiency at scale, while continually reinforcing critical knowledge and skills in a way reps love – in just minutes a day, via their mobile device. Sales leaders simply can’t accomplish this using traditional tools like Learning Management Systems that track course completion rates or assess a one-time test.