In this series, we ask tech executives to describe the why and how of their solution. We call it Sales Tech Simplified.
This week I interview Katie Bullard, Chief Growth Officer of DiscoverOrg.
Nancy: Why does the industry need your solution?
Katie: You may have heard terms like sales intelligence, marketing intelligence, intent data, predictive data, or similar: They generally refer to the same thing, which we refer to it as marketing and sales intelligence, and it’s revolutionizing the B2B industry. It is now a must-have for any competitive business in the marketplace – and refers to any and all company, contact, and behavioral data sales and marketing teams rely on to execute effective sales and marketing campaigns.