Where Do Great Sales Enablement Leaders Come From?

Today, 85% of sales enablement professionals have some sales or sales management experience, while others have sales operations, sales training and product or industry marketing backgrounds, according to SiriusDecisions. Though sales enablement often sits within the sales organization, the function isn’t responsible for selling or directly involved in deals. Which leads to the question – do great sales enablement leaders need to have direct selling experience?

I was an internal person and my job was to identify the challenges the business was facing and figure out solutions, which fundamentally is what sales enablement is all about.

- Kristine Buonopane, Senior Sales Program Manager at Quick Base