How can the Advocate Program Become Part of Strategic Planning?
As consumers who work for businesses, we rarely buy something without talking to friends and relatives, and perusing customer reviews―all forms of peer experience and influence. If you like stats, here are just a few that tell the story in B2B.
Here’s the puzzling part. Most CMOs, in our experience, don’t even have customer advocate activities anywhere near the center of their radar screens.
A diligent, dedicated CAP leader will be capable of analyzing growth goals and identifying what program assets will be necessary for goal attainment.