Mark Kopcha's company, Revegy, systematizes Account and opportunity planning. Since Revegy helps align the seller and the buyer so they're on the same path to success, I ask him how it impacts the buyer experience. No one knows more about how to engage prospects with evolved selling strategies and technologies than Tom Pisello, the main who literally wrote the book on it. See what Tom has to say about why Sales should be viewed as a buying experience. In March of 2020, Jim Benton joined Chorus.ai as CEO to bring Conversation Intelligence, the fastest-growing category in sales technology, to the masses. I asked Jim about how teams can translate sales to the buying experience and how Chorus helps. Ankesh Kumar, Founder of Sharetivity, a prospecting personalization and engagement solution talks about the need for prospect research and personalization to improve the buyers' experience. David Sroka, CEO of Point of Reference talks about why it's a mistake not to deploy a formal reference management program. Reference management programs can increase win rates and shorten sales cycles. It is a discipline just like demand gen, PR and social media. Peter Murphy, Global VP Sales MRP talks about measuring success with buyer stake-holders and the need for marketing and sales to collaborate. Account-Based Marketing (ABM) technology can provide the orchestration and analytics required. This week's interview is with Nick Mason, CEO and Founder of Turtl. He describes why Data and Analytics, along with personalization, are critical to achieving a great buyer experience. Sergey Medved talks about the importance of aligning sales processes with the buyer journey in this interview with Nancy Nardin. This week's executive interview is with John Moore of Bigtincan. He describes the things to keep in mind to successfully align strategies, messaging, and tactics to deliver great buying experiences.. John Steinert leads TechTarget's Marketing. In this interview, he offers his views on Sales as a Buying Experience including five themes he recommends people focus on. Liz Pulice leads Brainshark's Sales Enablement initiatives. In this interview, she offers her views on Sales as a Buying experience including a tip for ensuring technologies contribute to the buying experience in a meaningful way. Qstream's impact on the buying experience is deceptively simple: Qstream is incredibly effective at engaging sales professionals in the learning exercise and reinforcing the knowledge that their organizations can't afford them to forget. Nancy Nardin interviews Ryan Erickson, Co-Founder, StitchView to get his thoughts on improving the prospect experience by automating the SalesTech stack for sellers. Nancy Nardin of Smart Selling Tools interviews Wayne St. Amand, CMO of Allego to get his thoughts on Sales as a Buying Experience. See his suggestions for helping sellers improve the customer experience. Nancy Nardin of Smart Selling Tools interviews Pete Gillett of Zuant to get his thoughts on Sales as a Buying Experience. See what he says about Trade Show follow-up and ROI.