The #1 Secret to Unlocking Revenue Growth

Both salespeople and marketers now have greater responsibility for top-line revenue. However, the shotgun approach to sales and marketing no longer works. There’s too much noise in the market and in prospects’ inboxes. So how can you stand out and get your message to the right targets? In a recent market survey we asked more than 500 sales and marketers about their go-to-market strategies. What works? What roadblocks have they hit? How are they overcoming challenges?

53% of sales and marketers had no target market measurement or were doing it on an ad hoc basis.

- From the Research