The Importance of Data & Targeting For Modern Sales Teams

If you’re not fishing in the right pond, it doesn’t matter how many lures you use—you still won’t catch the right fish. Hear Christine Hayden of EverString and Tim Harris, Director of Marketing at DialSource, discuss how to use Modern Data to surface and target accounts that are both high-fit and in-market. During the webinar Tim outlines how focusing on the right accounts has empowered his sales team to spend less time researching and more time closing deals.

One of the neat things is that you go beyond firmographics to a model that has a lot more context. As a Marketer, I can now start answering the problems and challenges the prospect has.

- Tim Harris, DialSource