The Shopping Experience with Digital Sales Enablement

This paper examines how digital technologies can be turned to the advantage of the sales person, by equipping them to have more compelling conversations with customers and reset the buyer – seller balance of power in this new digital world. From learning and knowledge development, to accessing sales content and information in new ways, there are techniques that can be used to change the game and help sellers to become more powerful and relevant in the new economy.

To engage customers earlier in the buying process, sellers have to be able to provide valuable information to the buyer that they just can’t get online.

- From the Guide