Last week I was in my favorite city – Boston – for the ever popular MarTech East event. If you weren’t there, you missed great sessions like:
- Building (and finding) a Marketing Technology Team
- Solving Human Problems: A Case for MarTech – Design Thinking
- How to Be Just Evil Enough (a Super interesting session by Alistair Croll)
Plus about 30 other fascinating topics.
Scott Brinker, famous for the MarTech landscape, also editor of ChiefMarTech.com, Program Chair of MarTech, VP Platform Ecosystem at Hubspot and one of the nicest people I know, hosted my session.
So, why am I talking about the MarTech conference? Because it is perfectly timed with our annual Top Marketing Tools Guide. The MarTech landscape has 6,829 solutions – waaaay too many to sink one’s teeth into. Our Top Marketing Tools Guide has just 17. We wanted to find a good mix of solutions that are at the intersection of marketing and sales.
In the guide, you’ll find solutions like Conversica which makes it possible to reach out to thousands of prospects at a time in a personal, persistent, and powerful way. And Flipdeck which uses a cards-and-decks approach to make your best content easily shareable by your Sales Reps from their phone. And Customer Engagement systems like Modus Engagement’s Enterprise Buyer Engagement platform (whew, that’s a lot of engagement).
Don’t have time to read through a bunch of collateral? Of course not! Our Top Marketing Tools of 2018 Guide is an easy, breezy way to get the gist of what each solution does, and you can even watch a quick video on each one. You’re guaranteed to find at least 1 or 2 solutions worth evaluating for your Q4 and 2019 initiatives.