The Ultimate Guide to Video Prospecting

If your sales organization is like most, your team probably spends a significant amount of time and resources prospecting. If they don’t, they should; without prospecting, they don’t have leads. Without leads, they don’t have customers. And without customers, you don’t have sales. As important as prospecting is, it’s also the most challenging part of the sales process for many sellers. Research by Hubspot found that 40% of sales professionals consider prospecting the most difficult part of their job.

4x as many buyers would rather watch a video than read text, and Visuals, such as video, are processed 60,000x faster in the brain than text.

- From the Guide