The Undeniable Value in Customized Sales Applications

Sales Enablement has exploded over the last few years, with more and more companies recognizing the value it can bring to their businesses. However, how do you find the perfect sales enablement solution for you? Which one drives the most value for your business?

While out-of-the-box sales enablement platforms may fulfill all the features and functions you think you need, they likely won’t help you fully address your unique business challenges. Your business isn’t one-size-fits-all, and your sales enablement solution shouldn’t be either. Fortunately, you don’t have to build a costly and complex solution from the ground up to achieve the results you’re seeking.

Listen to Nancy Nardin, Founder and CEO of Smart Selling Tools, and Joao Donato, Director of Category Solutions and FSM at Molson Coors Canada discuss how Molson Coors extended Mediafly, a SaaS sales enablement platform, to create a customized sales application to meet Molson Coors’ unique business. In this session, you’ll learn:

  • What barriers Molson Coors faced and how they overcame challenges to getting started
  • How Molson Coors drives internal alignment
  • What successes Molson Coors has seen as a result of their custom sales enablement solution

At the conclusion of the interview, Andrew Bennington, Solutions Director at Mediafly, conducts an in-depth walkthrough of Mediafly’s solution to demonstrate customization opportunities available for your company.

Mediafly has been our partner in developing Customer and Category Centric solutions. Their platform enables our sales reps to deliver customer-ready, channel and customer focused selling stories, as well as volume and profit calculators, all while allowing us to track utilization and rep engagement.

- Joao Donato, Director of Category Solutions & FSM at Molson Coors Canada