What is Sales Enablement? A Guide to Acquiring More Buyers and Keeping Your Best Customers
Sales enablement isn’t the latest tech cure for inefficient sales operations and marketing management. And even though its guiding principle is a laser-sharp focus on the customer, sales enablement encompasses much more than useful “buyer-first” sales methodologies like Customer Centric Selling.
Instead, sales enablement is a strategic approach, involving not just Sales and Marketing but also people from other functional areas like Customer support and Field Services.
Use this guide to get a holistic view of Sales Enablement, including definitions, why companies are implementing Sales Enablement, how-to’s, best practices, and types of Sales Enablement technologies.